Colloquial and Formal Opening Paragraphs

Paragraph 1: Have you listened to music today? Turned on the radio, used your phone, iPod? Had a quick go on YouTube in class? (Shh, we've all done it). It’s a part of your life. And lets face it, without it, life would be pretty c**p. We use YouTube, Spotify…you name it. But what about CD’s, wouldn't we miss them if they were gone? 

I used first/second person narration and ellipsis give the impression of spontaneous teen speak/slang, in order to connect with my target audience. As it is direct address e.g. us, you and (Shh, we've all done it), makes the text more inclusive and personal because it sounds as if the audience are being talked directly to. Mild taboo language (c**p) and the fast paced colloquial dialect also maintains the target audiences interest. The sentences are short and snappy, making the text jump out to the reader and giving it a matey and comedic tone. The opening line interrogative also grabs the readers attention.

Opening type: The question intro

Paragraph 2: Since digital music has come around, music purchasing has dramatically changed. A recent study reveals that digital music revenue has overtaken sales of physical formats such as CD's and records for the first time. Some of the worlds longest running music publications are experiencing a significant drop in sales. In the UK, live music revenues dropped by 6.7%. But is the music industry really suffering? 

I used third person narration to create a formal, authoritative tone. Statistics are used throughout to add to the formal tone and to interject a sense of seriousness into the paragraph. The sentences are long with a slow pace meaning that there is more focus on the statistics rather than any other information. Adjectives, such as "suffering" and adverbs "dramatically" add power to the sentences. The final sentence interrogative finalizes the opening paragraph and makes the reader want to continue reading the article.

Opening type: The summary intro

Fonts and Brushes

Fonts and Brushes

  

Christmas Card

For my Christmas card, I first downloaded Christmas fonts from www.dafont.com. I clicked on the download and save buttons and then saved the fonts I wanted to use into a fonts folder in my documents. Secondly, I downloaded a picture of a snowman from the internet and applied effects to tint the image blue and the background, along with the font. I then went onto www.brusheezy.com and downloaded the brushes I wanted, then navigated to my Brushes folder and saved a snowflake brush. I messed around with the opacity and size of the pattern on Photoshop until I had the effect I'd wanted.

In Design Write Up

In Design Write Up

 

First I needed to learn how to set up a document, and setting up all the information (for example, the number of pages I needed was 3 - one for my double page spread and one for my magazaine front cover). I then inserted a basic header, and experimented with the stroke and colour to try to get used to it. I did the same when inserting a kicker. I learnt how to insert an image, using "place" and experimented changing its size and chose where I wanted it on the page. The most complicated thing that I learnt was inserting text so that it flowed, and I did this by inserting text boxes and clicking the box which made the text flow into one text box and another. I finished by inserting a drop cap.